Direct Mail Lists - Are They Relevant in the Digital Age?

Buying a direct mailing lists for direct marketing is one of the best investments that you can make for
your business. Although email marketing evangelists have long declared the "death of direct mail"
the statistics prove otherwise. Consider for example: • Response rates for direct mail have held
steady for the past four years. • Nearly 60% of direct mail campaigns in the financial services
industry produced a direct sale. • 79% of business mailing lists professionals rated direct mail as "very effective" to "somewhat effective." •
The 18 to 24 year old demographic prefers to learn about marketing offers via postal mail, rather than online sources.
Clearly, mailing list marketing is far from dead and is continuing to thrive and prove valuable in the digital age.
Purchasing a mailing list of potential buyers is one of the most effective ways to market your products or services.
Using a direct mail list is a smart move for three key reasons: 1. Email inboxes are increasingly overcrowded.
Although there aren't any specific statistics about the number of emails received each day by individual users,
it's estimated that 2.8 million emails are sent every second. That means that the average person is receiving
dozens if not hundreds of email messages each day. Imagine the type of information overload that the average
user experiences - and it's easy to see why many people prefer to receive marketing messages through traditional mail.
2. Mailing lists can help you make a memorable impact. Mailing campaigns allow you to place your message direct in
your customers' hands in a memorable and tangible way. Unlike with email, consumers handle the mail piece as it
comes in and deals with it right then and right there. It doesn't sit in an inbox for weeks, or get filtered
into a spam folder.

 

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